Like most forms of communications, branding of your product will only be successful if the communication process can reach the intended target audience. PowerPoint presentations can be a great way of getting your message across but whether it can be achieved or not will depend not only on the design of the slides but also the person that is presenting them.

As such it is important that research is done after all it is your brand that you want to talk about, so who better to do it then yourself. Know everything that is there to know about your brand before you go out to present and try to predict the questions that your audience might have on their mind so that you can answer them, the last thing you want to do is fumble in front of your audience as this may be perceived negatively.

You might feel a little nervous at first but try to remain focus and channel that nervousness it something more productive. As mentioned earlier no matter how well you have designed your slides, it will fail to deliver its intended message if the speaker is not capable of doing it.

No matter how long you have done this, it is advisable that you do not get over-confident with yourself. This basically means that you should practice and not take anything for granted, look through the slides and make sure that it flows well with your presentation. If you feel that there are slides to add or you want to remove them then follow your instinct, the important thing is that you are comfortable with what you are doing and is able to effectively communicate your brand.

No one is perfect but everyone is capable of improving themselves, so if you feel that your presentation is not achieving the desired objectives then take pointers from those that are successful in what they are doing and the best examples are people such as Steve Jobs and Lawrence Lessig. Without a doubt you can find videos upon videos of the people mentioned earlier, so your job right now is to study them, see how they present their brand to the masses, once you have done that then take your time to digest it and create a distinct presentation style of your own. After all they must be doing something right if their brands are one of the most recognizable images in the world.

If you are unsure whether your presentation slides are doing what it’s supposed to then what you can do is test it out first. Obviously the people you choose should not be connected to you in anyway, what you want are feedback to see whether your brand has been successful in being communicated to them. If not then it is back to the drawing boards to think of a new strategy or rather back to the computer to create better slides or improve on the original ones. However if you feel that what you have can be used then take them to the clients and present to them your brand and make it a memorable one.

Picture courtesy of cloneofsnake

Danny Lau is a freelance writer who covers myriad topics including finance and careers. He’s currently a guest contributor for Mindshortcut.

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If you’ve a meeting or discussion after Thanksgiving, it’s wisely to allocate some time on your slide preparation.

Here are some recommended books as your guidance on how to enhance your slide presentation:

1. Presentation Zen: Simple Ideas on Presentation Design and Delivery
2. slide:ology: The Art and Science of Creating Great Presentations
3. Beyond Bullet Points: Using Microsoft® Office PowerPoint® 2007 to Create Presentations That Inform, Motivate, and Inspire
4. The Exceptional Presenter: A Proven Formula to Open Up and Own the Room
5. The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience

Enjoy your reading and Happy Thanksgiving!

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Sometimes I just couldn’t tolerate with too much opinions – especially those which are baseless opinions. Therefore you should follow your conscience before you make any crucial decisions. In order words, your common sense is important in making fast decisions. Maybe you should try bittergourd and cabbage juice.

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This guy’s work is an eye-opener for me. He’s tidying art for a living, I guess. He’s capable to sort out things including an artwork from Vincent Van Gogh. Funny presentation. Two thumbs up!

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I drew this when I was suffering from diarrhea few days ago. Had no appetite to eat and I laid on a couch and watched TV. There’s a cooking show was quite entertaining – at least I was able to distract me from my stomachache. I was watching Jamie Oliver at Home cooking show. After drawing it on a post-it pad, I finally figured out why so many people adored the ‘naked chef’ and I listed out few things that made him so famous:

• He has his own cooking style
• He’s down-to-earth guy
• Maybe it’s because of his not-so-pleasant-looking dishes
• It sounds tasty. He says “It’s beautiful” to his dishes all the time.
• He speaks funny Australian accent. That’s incredible mate.
• He cooks fast. It looks easy to cook but it’s really not.

I felt hungrier than I thought. Craved for more food but I couldn’t. Guess, it helped me to think of the next day, thinking I would recover in the next day. It also reminded me to eat right when I become healthy again.

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“If someone is too focused on his topic when he’s making a speech in front of thousand of listeners, he’ll never ever think of becoming nervous.”

I remembered it. So, I drew this picture:

When I’m in the flow, I would be able to concentrate on the topic. It’s normal to get nervous, anxious, or having butterfly in your stomach. Hold it for few seconds, then start speaking to one of the audience. Focus at one audience. Get response for him (or her).

Basically, it’s less difficult if you confront a large group of people compared to a smaller ones. For artiste in a live performance, most of them had no difficulties belting their songs in front of thousand of fans in a concert. That only happens when the artiste has received good rapport from fans. It means that your speech content, materials, scripts and etc are fully prepared. Never abandon your homework.

Whenever you’re studying for an exam, preparing for a speech or presentation, then memorizing your facts, figures and theories are crucial for your success. Don’t ever forget to improvise them. Nervousness will be getting lesser if you spend more time and effort on improvising your work. Like a stage performer or a stand-up comedian, he need to speak to remember the lines, gestures, facial expressions and etc.

If you want to be good at something – start to work on it yourself. Dedicate more time on it.

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This is my personal favorite post-it pad drawing. It’s about hidden talent nurtured through education.

This is what I usually think – using simple drawings in other areas.

I use these for my drawings. Both are ballpoint pens. It’s an ideal tool for amateur artists.

This is can be used a tool for your personal ramblings. It feels much better when you’re able to identify your weaknesses and draw all of it on a post-it pad. It feels like cleaning up your closet and putting back things back in order.

A summary of Tim Brown’s The Powerful Link Between Creativity and Play talk.

This is my expression towards the word “homework”.

Why bringing work home? I hate homework. Who likes it?

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